Undiscovered Growth Paths Are you seeking growth? Are you actively looking for new ideas to fuel growth, or you have too many ideas and need to identify the most viable ones. How do you choose the right growth path? How do you analyse a market that does not yet exist? This workshop will help you build your capabilities in finding undiscovered growth paths for your business. With our guests, you will test and learn how to explore the less travelled roads paved by market data, and how to disrupt your thinking to identify unconventional strategies and new opportunities for growth. Market Sizing Having learnt how to discover new growth paths during the first workshop, we will then focus on sizing these market opportunities. Knowing how to identify the size of a market and forecasting likely growth or decline can be a crucial skill in the success of market and competitive planning. In this session, attendees will gain key insights into the practical methodologies behind market sizing and forecasting and learn how to apply them for their own organizational success.
Event Agenda 28 November 2019
08:30Registration, networking over coffee and breakfast 08:45 Welcome – M-Brain
09:00Workshop PART 1 – Undiscovered Growth Paths M-Brain Growth Path Finder Methodology (M-Brain and guest speakers)
12:00 Networking lunch
13:00 Intro: Why market sizing?
13:15Workshop PART 2 – Market Sizing What & How – The basics of Market Sizing (M-Brain) Test & Learn –
Masterclass exercises
15:00 Event ends
Speakers and facilitators:
Irene De Lorenzis, VP Client Services, M-Brain UK Soile Mäkinen, Senior Consultant, M-Brain Finland Rana Muhanna, Head of Advisory, M-Brain UK Riccardo Weber, Director – Customer Care, Marketing and Product Development, Prysmian Group
Seats are limited and going fast so register as soon as possible to ensure your place!
